Williams-Sonoma Inc. Inspires Consumers and Drives Sales With Mobile-Ready Content
Thursday, 11 August 2016
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story. Here’s how YouTube and Google Shopping ads helped them reach consumers, driving them in-store and increasing…
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How to: Set Up Website Call Conversions (VIDEO)
Wednesday, 02 September 2015
Learn the value of website call conversions, how they work, and how to set up this feature in your AdWords account to more accurately measure your return on investment!
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