SEO September Update

Are you trying to understand the recent major Google SEO updates? If so, then you’ll be glad to know that you’re in the right place! If you own a small business or brand, then it’s crucial for you to fully comprehend the vast world of Google SEO. Over the month of September, Google has introduced nearly 50 SEO updates that are either currently active or under consideration. With this blog post, we aim to educate you about the major changes to the Google SEO that you must know in order to effectively promote your website or online business in the Google SERP.

Search Engine Optimization or SEO is a popular practice that allows small business owners to create professional and robust websites to promote their businesses online. By making your business website SEO friendly, you get to rank it higher in the Google SERP, which allows more online exposure for your business leading to a greater number of potential customers. To effectively Search Engine Optimize your business website, you must first fully comprehend the major changes that Google SEO has undergone in recent weeks. With that said, let’s not waste any more time and get straight into the guide.

Why Should You Understand the Google SEO?

If you own a relatively new business, then you must be interested in finding the right audience for your business. Google SEO can help you develop recognition for your brand as viewers are far more likely to choose a website that shows up on the first page of Google SERPs than any other website that does not. By fully understanding and effectively practicing the art of Google SEO, you can develop a solid online presence for your business, leading to greater traffic, more potential customers, and eventually, a greater number of sales.

To help you further comprehend the extent and significance of Google SEO, we’ve listed various benefits that small businesses may acquire as a result of a complete understanding of Google SEO.

1. Greater Traffic: When creating an online website for your small business, the main purpose is to attract an audience to your business. Consequently, fully understanding and practicing Google SEO will certainly result in increased traffic for your business. Google SEO is an effective alternative to spending large amounts in marketing for your business, as this practice could produce twice the results in nearly half the time.

2. Dominate Your Competition: Optimizing your website for Google search engine can help you dominate your competition. You’ll notice a greater response from customers on your business than other competitors with non-optimized websites. Nowadays, most businesses follow Google SEO to promote themselves, so understanding Google SEO can help your business keep up with the modern trends in the business sector.

3.  Increased Conversion Rates: A website that is properly optimized for search engines is likely to load faster and display enhanced performance than websites with poor optimization. By understanding Google SEO, you can make your business website more user-friendly, leading to better first impressions and ultimately, more conversions.

4. More User-Friendly Websites: Based on the modern-day definition of SEO, it doesn’t only mean optimizing your website for search engines but it is about improving the user experience as well. A thorough understanding of Google SEO would encourage you to enhance your website’s user interface, which would lead to viewers spending more time on your website; therefore, generating greater revenue for your business.

5. Build Brand Awareness: Last but not least, another major reason for ranking your website higher in the Google SERPs is to get recognition for your brand. This is essential for new businesses that are hoping to expand their reach and build their targeted audience. Ranking your website high on a popular search engine like Google could prove to be vital for your brand.

Major Google SEO Updates

Now that you’re fully aware of the importance of SEO for your business, let’s understand the major SEO updates that Google has implemented in recent weeks. Comprehending these updates is crucial if you wish to stay up to date with the constantly changing world of SEO.

Automatic Title Generation

We’ve always identified titles on Google to be completely user-defined; however, this technique has been updated recently into a more convenient one. According to an announcement released on 17th September, it can be understood that Google utilizes the original page title elements only 87% of the time. This implies that the site content is responsible for defining the Heading tags and Meta descriptions.

For the rest 13% of the time, Google uses its auto-generated titles prescribed by the search engine based on the content that the website contains. This update has also been in practice, as confirmed by several SEO experts online.

Page Experience Update by Google

The Google Page Experience Update proves to be one of the most highly anticipated algorithm updates with new and improved SEO strategies. The algorithm update became fully functional on September 2nd and was later identified to be a major ranking factor that played a major role in determining the positions of websites in the Google SERP. The significance of this update in the SEO sector has been further highlighted by Google’s John Mueller in a Reddit thread.

Recent changes to the Page Experience Report highlighted the removal of Safe Browsing and Ad Experience from the report.  Google later stated that Safe Browsing will no longer factor in the SEO sector, despite their earlier decision of doing so.

The Best Practice Guide for E-Commerce Businesses

Recently, Google released a best practice guide for E-Commerce sites that contained a complete and thorough guide of how new online businesses can optimize their websites in the best way possible. The guide specifically targets developers that are building websites for Google and want to ensure the optimum performance for their sites. The guide discusses a variety of topics that are essential in mastering the art of Google SEO, such as “Recommended URL structuring”, and many more!

MUM Update

MUM is a search algorithm feature that was originally launched in 2021. In recent weeks, Google made several alterations to their already existing Multitask Unified Model (MUM) feature. The new model consists of a new and advanced technology that allows users to search for complex questions through not only text but also images. MUM then searched across different languages and images available online to provide a suitable answer to the stated questions.

This new MUM update proves to be very popular among users. MUM is now able to identify follow-up questions without the user having to specify their queries. A more user-friendly experience is also promised by providing the information in the form of sections, like “Things to Know”, and more! Another improvement that has been made to the MUM technology is a greater visual representation of information related to the queries of the users. Experts consider the new MUM technology to be a major step towards producing an interactive search experience for users.

Lighthouse Update

The Lighthouse tool is an automated website auditing tool that provides various opportunities to developers for enhancing the user experience on their websites. The updated version of the tool was released on September 21st and is responsible for running audits through Google Chrome and PageSpeed Insights to 8.4.0. Google has made various bug fixes in the recent month; however, there have been no major changes to the function or purpose of the tool.

Search Console and Indexing Delay

On September 21st, Google noticed delays in displaying information in the Search Console. Complaints were received stating that the Search Console listed web pages in a crawled structure. Later, Google clarified the issue as a minor delay in displaying data and that site rankings were not affected in any way due to this delay. The issue was eventually resolved on September 23rd.

Google Unconfirmed Algorithm Updates

Unconfirmed algorithm updates are pretty common and take place multiple times throughout the year. However, there have been several suspected updates to the Google algorithm in September. Although the exact effect or result of these algorithm updates is unknown at the moment, we’ve identified four different algorithm updates with notable changes in the Google SEO industry. The suspected release dates of these algorithm updates are as follows.

• September 4th
• September 9th – 12th
• September 16th – 17th
• September 24th – 25th

Effective Content Strategy from Google’s John Mueller

In a recent Q&A session, John Mueller answered a question regarding an effective content strategy for websites. He stated that E-Commerce sites typically have a greater number of pages with less amount of content; however, service-based websites have fewer pages with more content on each page. He specified that both content strategies are effective keeping in mind the end goal of your website.

Get Expert Help

To properly SEO-optimize your website, you must circulate certain strategic keywords around the content that you plan to include on your website. Better SEO for your website directly links to a greater number of sales for your business as more online traffic is driven towards your site.

Google SEO is a complex and vast field; however, WebSuited is here to relieve you of this burden. At WebSuited, we have a highly professional team of skilled SEO experts that can guide you into how you can effectively SEO-optimize your website for the optimum results in the long run. We will closely observe your business website and consult you regarding ways by which you can excel in the SEO industry.

So what are you waiting for? Give us a call at 772-26-3226 to book your consultation and get ready to be amazed by how significantly SEO can impact your business. We look forward to assisting you to grow and expand your business!