Your website design plays a significant role in the success of your digital marketing. This is why we create websites that will enjoy SEO benefits. This year, WebSuited has handled many SEO projects and observed common flaws in website designs. This is why we believe it is necessary to write this post about essential SEO tips to help businesses understand some of the fundamentals.
The competition among small businesses online is getting tougher. And WebSuited is poised to continue helping your business stay ahead of the competition through outstanding SEO campaigns and web design. Small business owners with websites compete with about a million other companies in the same niche on a global scale. If your website is not SEO-ready, it won’t be visible, and no one will see your business online.
So, having a good-looking website is good, but it should include SEO-compatible features to boost your sales.
Explaining the relationship between web design and SEO
Every business owner who knows about website ranking wants their site to be on the first SERP. But this can only happen when their website is enhanced to meet search engine’s standards. For example, top search engines such as Google analyze websites to detect if the web content features relevant materials and other essential features for an outstanding user experience such as;
- Fast loading pages
- Anchor and backlinks
- Tables of Contents
- Well written, targeted headers
- Responsiveness so mobile users can view your content
The list above is not exhaustive but a starting point.
Web designers should have this as a goal, to make your website SEO friendly which makes it easy to find your business pages online.
Here are our top tips to help web designers create the best websites for SEO campaigns;
1) Build a fast website
Having a beautiful but slow website is counterproductive. Slow websites perform badly on the search engine ranking, this is due to poor user experience. Some speed optimizations occur on site but you should use the right tools to enhance page-loading speed, promoting customer experience. Some of these are caching tools, image compression tools, CDN tools, and DNS prefetch tools. A fast website makes it possible for people to find the information they need in seconds. Everyone loves that experience.
Here’s a good tip: even if you are starting a small business, your website traffic will increase over time with SEO. This is why you must ensure your website server can handle the expected increase in traffic to your site as the online business grows. The goal here is to avoid a slow website due to high online traffic. Images and content with large storage requirements also slow down websites. Web designers must do an assessment to ensure their site meets all the requirements for speed.
2) Choose a readable font
The font used on your website can influence the level of engagement you record online. Many people will hurriedly leave websites if they cannot easily read the content because of the font. While designing the site’s features, choose an appropriate font size for headers and the body. Also, the font used should have proper spacing to improve readability.
3) Create a responsive website
A responsive website means your potential customers can view your site using a desktop or mobile device. The web designer should create web pages that are suitable for desktop and mobile views. Websites that are not responsive lose many visitors who cannot view their web page on smartphones and other mobile gadgets. We are still seeing some non-mobile friendly sites in 2021!
In recent times, the number of mobile phone users has increased. Many people find it convenient to browse or shop on their smartphones. You don’t want to lose that crowd which includes potential customers. Besides making your site mobile-friendly, the web designer should use a web layout that makes it easy for your visitors to navigate the site to find what they want.
4) Improve browsing experience with anchor links
We know that many people who visit your website have little patience. This is why anchor links are essential. Potential customers can click these links to visit the web page they are looking for; anchor links help save time. You will also record more clicks, and visitors will spend a long time on your site when they easily find the information they need. Good web designers highlight anchor links in long-form written content featured on your site. Anyone who doesn’t want to read all that text can click the link to get relevant information.
5) It is best to use short URLs
The overall URL structure for your website should be short and organized to enhance your SEO strategy. It is easier to remember short URLs when someone wants to reference your site. Also, short URLs are easily identified by web crawlers on search engines. If you already have a long URL, we can help you shorten it with online apps. These apps are popular because digital marketers have realized the advantages of having a short URL. If you change your URL to a shorter version it is important to put a 301 redirect so that the old long URL is redirected to the newer short URL. You don’t want visitors to hit a dead end.
6) Upload high-quality images with relevant tags
A good web designer should create sites that have outstanding visual appeal. This is what attracts and holds your audience’s attention while they browse your site. The best images for SEO-enhanced websites should feature the right size and pixel resolution, image alt text, and tags. Web designers should also know the right positions for images according to search engine algorithms. Images used as headers should be larger than others, which is prominently seen when the web page loads on the computer screen. Images used for blog posts should measure about 600×600, which is a great size for fast-loading websites.
Image optimization for SEO sites should also feature the image alt text. This is a short description of the image content. Search engines analyze image alt texts to determine if the image is relevant to your target audience. Overall, photos on your site should be easy to view, without straining the eyes, especially if the image features details of the product or services you are selling.
7) Label web content with appropriate headers
Another reason why websites record low traffic even with SEO is a poorly organized website. The content uploaded on a website must be organized to help your visitors navigate through web pages easily. This content includes headers, written content, product descriptions, FAQs, and other relevant content for your business. The best SEO methods use headers to make content readable while infusing the right keywords in these headers. For example, appropriate keywords for your business must be featured in well-written H1, H2, and H3 content. Search engines are designed to analyze these headers and know if the web content is relevant to your online audience. So it is a good tip for web designers. Thankfully, WebSuited has the team to enhance your web design making it SEO-friendly for search engines.
The best way to ensure your web designer can design and build an excellent SEO-ready website for you is by properly interviewing them before hiring their services. Ask for references and samples of previous web design projects. Then, explain what you want to achieve with the site to know if they can deliver. Also, hire SEO experts who can guide your web designer on how to go about the web design process to promote SEO.
WebSuited designs SEO-friendly sites that can easily improve online sales and business growth. Contact us today for support and guidance, we will show you how to achieve your online marketing goals and improve your search presence.