Shop the Look on Google

Most consumers are unsure of what brand they want to buy when they begin shopping and this holds true in fashion too.

To help people discover brands Google has launched “Shop the Look.”

Let’s say you’re looking for a new outfit to wear to a wedding. If you search for “cocktail attire”, you could see an image of a popular fashion blogger wearing a black cocktail dress, heels and sunglasses. You can shop those exact (or visually similar) products featured in the image by tapping through and exploring the relevant products shown in the form of Shopping ads. As with standard Shopping ads, retailers will be charged on a cost-per-click basis, and all impressions and clicks will be reported within existing Shopping campaigns.

Get started by running a shopping campaign optimized to show on phones.

Source: Inside AdWords: Shop the Look on Google