Shopping Campaign Optimization
Campaign structure is everything when it comes to shopping. In this session we will teach you shopping optimization as well as tips and tricks on bidding according to the value of your products.
Campaign structure is everything when it comes to shopping. In this session we will teach you shopping optimization as well as tips and tricks on bidding according to the value of your products.
Tuesday, 29 September 2015
Align creative across channels. If a friend was always chummy on the phone, but cold in person, wouldn’t you be confused? Don’t let a choppy brand presentation put off interested consumers who experience TV ads, search online, and visit your sites and apps. Use consistency between your online and offline presence for a clear message. …
Continue Reading...Wednesday, 27 April 2016
The last ten years have seen a dramatic change in the way people engage with content. Recognizing YouTube’s seismic impact on popular culture, Toyota partnered with YouTube early on, winning the hearts of millions in campaign after campaign. Read more about Toyota’s use of YouTube here.
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