Show Off Your Nearest Location

Google is now showing up to four businesses for location related searches.

Each ad unit will feature click-to-call and directions right at people’s fingertips. This new format organizes the information that your on-the-go customers need so they can easily compare options and take action, like calling your business or visiting your store.

This feature is good news to business.

Now more than ever, people search online to find things nearby. In fact, Google search interest in “near me” hasdoubled since last year,¹ with 80% coming from mobile.² In these moments, consumers have heightened expectations for immediacy and relevance — 4 out of 5 say they want search ads to be customized to their city, zip code or immediate surroundings.³

Source: Inside AdWords: Delivering the right information in your ads