Step 11: Fine-tune your keywords to match your goals and budget
Wednesday, 24 February 2016
Learn how to get the most out of your AdWords budget by using keyword matching to widen or narrow your ad’s potential audience for a given keyword.
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Launching a Product-Based Small Business
Monday, 01 February 2016
Business planning expert & author, Julie Gordon White, shares her advice for starting a product-based business.
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Beyond Last-Click Attribution: Google Best Practices
Friday, 03 June 2016
Google has released their best practices for attribution. Check it out: 1. Determine how important going beyond last-click attribution is to your business Assess how important going beyond the last click is for you. Why: If your paths to purchase are direct enough, the default last-click approach may be the right choice. Read more about…
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