How to set up Enhanced Ecommerce in Google Analytics
Friday, 07 July 2017
If you have an ecommerce store setting up Google Analytics Enhanced Ecommerce feature is a must. Find out why and how to do it in this short video.
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Tracking Mobile App Conversions with AdWords
Thursday, 15 October 2015
We all know mobile advertising is important but it can be a challenge to know what happens after a user clicks on your mobile ad. Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity, such as app downloads, in-app purchases, and more. By tracking these actions, known as…
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Guide to Google Shopping: Optimize Your Shopping Campaigns
Monday, 26 October 2015
Once your Google Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return on investment (ROI). In this video, we’ll go over optimization fundamentals including driving traffic to your site and optimizing that traffic to maximize your profits and ROI.
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