Optimizing AdWords with Analytics Goals and Audiences
Monday, 19 October 2015
Analytics gives you more insight than is offered within AdWords by itself. You can use GA with AdWords in a lot of ways, but for this video we’ll cover three things in particular: (1) Import goals as AdWords conversions (2) Create custom remarketing audiences in GA (3) Use Smart Lists for automatically generated audiences
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Re-engage: Maximize Conversions and ROI
Thursday, 10 August 2017
96% of website visitors don’t take any action on the first visit. Learn how to re-engage your prospects and customers to maximize your conversions, eliminate waste and take your ROI to new levels.
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The Customer Journey to Online Purchase
Thursday, 04 June 2015
These days, the customer journey has grown more complex. We analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. Use the benchmarks in this tool to help understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing…
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