Tell a Story That Translates Reports Into Action – Google Best Practices
Nov 18, 2015 
1 min 
Your reports need to be both actionable and compelling. If you have someone that signs off on your AdWords strategy, make his or her decision easy by creating the right kinds of reports: those that tell a story. This video covers three ways to do that:
1) Filtering your analyses and reports to focus on high-value areas
2) Segmenting your analyses and reports to highlight differences at every level of your account
3) Creating line, bar and pie charts to better visualize your data
