The Customer Journey to Online Purchase
Jun 04, 2015 
1 min 
These days, the customer journey has grown more complex. We analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. Use the benchmarks in this tool to help understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing performance.
View the tool from Google on the path to purchase: The Customer Journey to Online Purchase – Think with Google
