The Customer Journey to Online Purchase

By: Rhett Lloyd

Jun 04, 2015

1 min

Knowledge

These days, the customer journey has grown more complex. We analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. Use the benchmarks in this tool to help understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing performance.

View the tool from Google on the path to purchase: The Customer Journey to Online Purchase – Think with Google

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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