The Importance of Linking AdWords and Google Analytics Accounts
Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. By linking them together, you’ll get high-performance insights into your ads and your website that can give you an edge. You can get a deeper understanding of the interactions your customers have with your site by working with Google Analytics metrics within the AdWords interface. That means insight into detailed conversion behaviors, clearer audience profiles, and a better sense of the customer’s journey from their first ad click right through to the conversion you want.