The Rise of Mobile & Micro-Moments

In a world of constant connectivity mobile has changed the game. We are almost always fingertips away being able to find what we want.

Our latest research reveals just how important these moments can be: 82% of smartphone users turn to their phone to influence a purchase decision while in a store. And 91% use their phones for ideas while doing a given task, searching for how-to videos and other ways to learn.

https://youtu.be/GtQJEpHzFRw

Source: Micro-Moments – Think with Google