Remarketing Lists for Search Ads
Tuesday, 22 March 2016
RLSA helps put your ads in front of highly qualified customers who have already shown interest in your business or products. Learn how to tag your site, set up remarketing lists, and bid effectively.
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Step 7: Organize your account with ad groups
Tuesday, 23 February 2016
Before you write your ad, you’ll first need to create ad groups. Learn how to create and organize ad groups in your AdWords account so you can more easily target your ads to people looking for just the product or service you offer. Before you write your ad, you’ll first need to create ad groups.…
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Williams-Sonoma Inc. Inspires Consumers and Drives Sales With Mobile-Ready Content
Thursday, 11 August 2016
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story. Here’s how YouTube and Google Shopping ads helped them reach consumers, driving them in-store and increasing…
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