Three Tips to Get More Calls and Store Visits

Even in a digital world 93% of total retail purchases occur offline. The trick for local businesses is how to get more of the offline purchases from their digitally connected customers.

These three tips will help you get more calls and visits.

1. Stand Out More

A great new tool for businesses is the AdWords callout extension that gives advertisers more ways to separate themselves from the competition. Whether it’s family owned, guarantees or special service it makes sense to let your potential customers know this at a glance. Start using these today to tell your customers whats great about you. This is a excellent free feature.

 2. Place Emphasis on Your Sweet Spots

Do you do better in a certain geography? Are certain terms more important to your business? Maybe you prefer reaching people on their mobile devices.

A great way to emphasize areas of importance to you is to use bid adjustments. Bid adjustments work to put positive or negative bid adjustments on what matters (or doesn’t) to you.

 3. Use Call Tracking to Focus on What Makes Your Phone Ring

The rise of mobile has had a great impact on phone calls driven from your website and marketing. But do you know what gets you the most results? Call tracking will clear it up.

AdWords has just made call tracking easier with numbers setup just for your search campaigns. This helps track what is making the phone ring. Once determined you can place bid adjustments referenced above to help concentrate on what gets you the results you need.