Two New Tools to Improve Local Marketing on Facebook

Local awareness ads (check the link if unfamiliar with this new ad type) help local businesses connect with people in their area. Now this feature is available to businesses with more than one location.

1. New updates to local awareness ads allow businesses using Locations for Pages—a tool for connecting and managing business Pages with multiple store locations—to use information from each of their Pages to add dynamic ad copy, links and call-to-action buttons to their ads, so each ad is localized for its corresponding store.
2. Now Page Insights has a new tab with information for local businesses who want to understand more about the groups of people near their store. Local insights tell businesses the aggregate demographics and trends associated with the people nearby, so they can better understand and cater to the needs of the people in the area.

Source: Two New Tools to Improve Local Marketing | Facebook for Business