Top 5 Ways to Amplify TV Dollars with Digital
Monday, 09 November 2015
Today’s consumers hop from screen to screen according to their needs-of-the-moment. For marketers, this multi-screen world offers new opportunities for ROI. Using Adometry by Google and TV Attribution, marketers can now analyze TV and digital data together to reveal cross-screen behaviors, and improve both mass media and digital strategies. So, how can you get more…
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Get more ROI in a multi-screen world
Tuesday, 15 September 2015
Google Analytics team member Natasha Moonka writes: We live in a world of instant gratification. Wherever we are, and whatever we may be doing, when we want to know, to do, to buy we pull out our phones and search for satisfaction. For marketers, a multi-screen world offers new opportunities for ROI. While TV accounts for…
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