Tuesday, 17 May 2016
More good stuff on display advertising basics from Google Partners.
Continue Reading...Sunday, 04 December 2016
Good discussion on optimizing for conversions in AdWords.
Continue Reading...Saturday, 09 May 2015
A new currency in video advertising is the viewable impression—something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability. In this research Google found that only 54% of all…
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