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Saturday, 26 November 2016

Grubhub Drives App Growth with AdWords

Wednesday, 15 June 2016

Driving app discovery is becoming increasingly difficult. To solve for this, GrubHub focused their efforts on growing their app where people were discovering them most: through Search. By using Search app install ads (which include inventory in the Play store), they tapped into intent-rich queries and strategically grew their mobile app to help tends of…