Grubhub Drives App Growth with AdWords

Rhett Lloyd
Jun 15, 2016
1 min

Driving app discovery is becoming increasingly difficult. To solve for this, GrubHub focused their efforts on growing their app where people were discovering them most: through Search. By using Search app install ads (which include inventory in the Play store), they tapped into intent-rich queries and strategically grew their mobile app to help tends of thousands of hungry diners get the food they want, quickly.

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