The future of app ads is the Universal App Campaign designed to get you installs and active users.

Check out how to setup universal app campaigns in the new AdWords interface.

Learn the importance of apps in a mobile first World and best practices around app promotion with Google; all to help you acquire higher quality users for long-term success and sustainability.

Measureschool recently hosted a live stream to review the latest changes to Google Analytics for Firebase from I/O 2017.

Firebase Analytics is the newest addition to Googles Analytics tools which is built primarily with Mobile Apps in mind.

App Maker is a new low-code application development tool for G Suite that lets organizations quickly build and deploy custom apps tailored to their needs. We previewed App Maker with a few of our enterprise customers and partners, here’s what they had to say.

If you got an app you understand the need to get your app installed. Learn more with this talk.

Driving app discovery is becoming increasingly difficult. To solve for this, GrubHub focused their efforts on growing their app where people were discovering them most: through Search. By using Search app install ads (which include inventory in the Play store), they tapped into intent-rich queries and strategically grew their mobile app to help tends of…

The average smartphone user taps and swipes their way through 1GB of data each month. But how can you turn user behavior into meaningful insights that help you build an extraordinary app? The answer is app analytics!

Learn about the benefits of using the new Firebase Analytics for gaining installs, finding valuable users, a/b testing and more.