Measurement and attribution are critical for optimization efforts. If you cannot measure or attribute valuable actions then you are shooting in the dark. Go beyond just last-click attribution and see what channels assist conversions. Think of them as your John Stockton. Beyond measurement and attribution you have to provide great user experience which is becoming…

Do users actually buy the things they want on mobile, or do they just use their devices to research before making a purchase? Join us to discuss how today’s customers are really interacting with mobile advertising and see how to show your clients its true impact.

In the US, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network, and we do that on mobile alone. Learn how to reach and capture the attention of your audience with Mobile Video.

Watch this video to learn about Google’s latest Ads, Analytics and DoubleClick innovations—powered by our machine learning technology. You’ll hear about products designed to improve how brands reach consumers, simplify campaign measurement and increase your productivity.

Mobile marketing efforts can be impeded by a slow Mobile Site. Every second of improved load time on a mobile site increases conversion rate by up to 27%. Learn how to increase your Mobile Site speed.

Ana Rocha and John Senyard, Export Consultants in the Americas, will discuss the opportunities in mobile first-markets and share insights and best practices on how to best engage with mobile first users.

Join Analytics Advocate Krista Seiden and Product Manager Ben Gram to discuss Google Tag Manager and Accelerated Mobile Pages (AMP). Topics covered include: What is AMP, how to use GTM for AMP, and a customer use case with The Next Web.

Specialists forecast that by 2020, three quarters of the world’s population will have a mobile subscription. For billions of these subscribers, mobile phones will actually be the first and only entry door to the online world, so a good mobile strategy is fundamental on every internationalization plan.

With the holiday season ending soon, it’s time to start thinking about your evergreen eCommerce strategy.