Driving Growth Through Mobile Measurement
Friday, 24 November 2017 |
Measurement and attribution are critical for optimization efforts. If you cannot measure or attribute valuable actions then you are shooting in the dark. Go beyond just last-click attribution and see what channels assist conversions. Think of them as your John Stockton. Beyond measurement and attribution you have to provide great user experience which is becoming…
Mobile Measurement: Understanding the True Value of Mobile
Thursday, 15 June 2017 |
Do users actually buy the things they want on mobile, or do they just use their devices to research before making a purchase? Join us to discuss how today’s customers are really interacting with mobile advertising and see how to show your clients its true impact.