Driving Growth Through Mobile Measurement
Nov 24, 2017 
1 min 
Measurement and attribution are critical for optimization efforts. If you cannot measure or attribute valuable actions then you are shooting in the dark. Go beyond just last-click attribution and see what channels assist conversions. Think of them as your John Stockton.
Beyond measurement and attribution you have to provide great user experience which is becoming more and more about speed.
Watch the presentation below and view the presentation here.
