Are you new to the field of digital marketing for your business? Perhaps, you’re looking for the most effective ideas that you can practice to get the most out of your business website? If this is the case, then Google Analytics is arguably one of the most powerful...
Five things you must do when setting up Google Analytics for your small business Google Analytics is an essential tool for measuring and optimizing your website. We use Google Analytics to monitor the marketing campaign’s performance by tracking website traffic...
We occasionally come across the need to recover or claim a Google Analytics account. Usually, this is because an old webmaster or marketer set up Google Analytics and nobody else got access. Maybe there is no clue as to what email even had access. Don’t panic....
Measurement and attribution are critical for optimization efforts. If you cannot measure or attribute valuable actions then you are shooting in the dark. Go beyond just last-click attribution and see what channels assist conversions. Think of them as your John...
