Top 5 Ways for Small Businesses to Set up Google Analytics

Rhett Lloyd
Oct 20, 2021
7 mins

Five things you must do when setting up Google Analytics for your small business

Google Analytics is an essential tool for measuring and optimizing your website. We use Google Analytics to monitor the marketing campaign’s performance by tracking website traffic reports and user behavior.

WebSuited will help you get Google Analytics set up because the reports reveal whether your digital marketing campaign investment generates the expected ROI.

You can easily set it up for free yourself. To get the most out of it you have to configure it properly. Our experts can handle the job so you know how your website is impacting your business.

Here are the benefits of using Google Analytics at a glance;

  • Google Analytics reveals which web pages are getting more traffic
  • We obtain essential information to understand the audience’s preferences
  • Google Analytics reveals which cities your site visitors are coming from
  • Google Analytics will reveal what sources of traffic are driving phone calls and form fills.

Overall, we help gather the information that you can use to make better business decisions to meet your customer’s needs.

We will help you get set up and create a reporting dashboard at no charge. We believe all small businesses take advantage of their data. Contact us to get set up for free.

Google Analytics is suitable for all types of businesses

The great thing about Google Analytics is that it can help all types of small businesses grow.

Our expert team at WebSuited has mastered how to deploy Google analytics to get excellent results.

Here are five things you must do to set up Google analytics for the best results;

1. Define goals before starting

Google Analytics allows you to set goals for every event you want to analyze. Defining your goals before starting will help you stay focused in the right direction. You will also save time by setting goals because you already know what you want to achieve.

Guidelines for setting Google analytics goals

To set goals for your project, you must be an admin. From the settings click on Admin, a menu appears, click View. Now you should see the option to set your goals.

You can set different goals to get accurate results.

The two main goals most often set up for Google analytics are destination and event-based.

Destination goals

You can monitor engagement with your site by setting destination goals. To do this- create a final landing page for every event on your site. The most common example is a “thank you” page that users can only reach upon submitting a form or completing a purchase.

When the “thank you” page is loaded a goal is recorded.

Destination goals give accurate results because no one can view or take your short survey without purchasing.

Event-based goals

While browsing your site, visitors perform different actions such as clicking on click-to-call buttons or completing forms. Unlike destination goals events they do not have a unique URL and an “event” occurs without a new page loading.

We use event-based goals to work with our call tracking platform to send events to Google Analytics for completed calls and for first-time callers.

This is excellent because it connects an online touchpoint with an offline phone call and helps to identify new business with the first-time caller details.

2. You can set up a filter to screen traffic from unwanted IP addresses.

We suggest it is best to screen all known IP addresses such as your office internet connection, individual mobile devices used by you or the clients, and other IP addresses of people affiliated with the project. To do this, go to Admin, click on View from the menu, and select filter. Then add the IP addresses you want to be excluded from the report. This is how you generate a Google analytics report for looking for how your potential customers engage with your website.

Eliminate the bots

It was to know that bots perform many activities on the internet. For example, a website that records high traffic may not register an impressive customer conversion or sales. This happens because the bots caused increased traffic.

To avoid inaccurate reports, it is essential to ensure bots’ activities are not included in the final Google analytics report.

You can eliminate bot activity by setting up a filter from Google analytics settings. Click on the Admin button, select view from the menu, and choose bot filtering to complete the process. And it’s done. Your final report is free from bot activity. Using reports that reflect organic activity is always best for Google analytics.

3. Identify how people find your business online

You should know where your audience finds links which they clicked to access your website. You can create targeted products and marketing campaigns with that information.

Google Analytics allows you to track how users find your website with UTM tracking codes.

This is how it works- you can add UTM tracking codes to your Google My Business page, email, blog posts, or social media links.

With the UTM tracking code, you can count the number of people redirected to your site from a particular platform.

Google Analytics will also capture the traffic source details in its reporting. Built into Google Analytics are acquisition reports which identify sources of traffic for your website. Combining Google Analytics traffic acquisition reports with UTM tracking codes gives the most transparent results.

The purpose is clarity, which is helpful when launching, optimizing, and evaluating a digital marketing campaign. It is best to know how much resources should be used to boost different online channels for increased brand engagement and profit.

4. Stop spam traffic

Spam traffic can significantly distort your final report. It is essential to use accurate data when planning and evaluating digital marketing strategies.

Many small business owners fail to achieve expected results because they use inaccurate data. WebSuited leverages experience to identify bogus data, which increases our ability to report accurately on your campaigns.

5. Connect Google Search Console

Without hesitation, the best option is to connect the Google Search Console for your account. Considering that Google designs both tools, you have a high chance of enjoying benefits after merging Google Search Console and Google Analytics.

Connecting a search console to your Google Analytics account is easy. Click on the Admin tab to open, select Property from the menu, and open property settings. You will see the Google Search Console as an option; click on it to choose, and it is done. Now you can view and study crawl statistics reports generated by the Google Search Console. This report helps you to understand how Google search interacts with your website.

The whole Google Analytics process is quite complex, and it can get confusing. WebSuited wants to help you enjoy all the benefits of using Google Analytics without stress.

WebSuited has the resources and a trained team that can help you bridge gaps in your digital marketing efforts. Small businesses can thrive in competitive markets because these smart tools exist.

Our online marketing results are always excellent because we have mastered the five things that must be done to gain with Google analytics and more tricks we have learned over the years in the business.

Talk to our experts. We are here to help your small businesses grow using innovative digital marketing tools.

We will set up your Google Analytics and create a reporting dashboard for your Google My Business, Google Analytics, and Google Search Console for FREE. If you want to take us up on it just reach out.

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