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AdWords has launched a new website to match marketing goals to AdWords campaigns.
You can also use this site to find info on our latest ad innovations, success stories from other marketers and best practices guides.
Check it out and see if it helps you get ideas for your own marketing goals.
Source: Inside AdWords: Introducing the AdWords Marketing Goals Website
Tuesday, 13 January 2015
Rand Fishkin at Moz gives some great advice for creating not just unique content but the unique content that has value to your users rather than just search engines. (View video here if embed has issues) Fishkin lays out his thoughts on what makes unique content. It must be one of a kind. No repeats…
Continue Reading...Monday, 26 October 2015
Once your Google Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return on investment (ROI). In this video, we’ll go over optimization fundamentals including driving traffic to your site and optimizing that traffic to maximize your profits and ROI.
Continue Reading...Tuesday, 19 July 2016
In this video, we’re going to go over how to optimize for better display performance. It covers three things: + Audit your site categories for irrelevant content + Optimize your placements with the Placement Performance Report + Surface relevant technical issues with the Account Set-up Dashboard
Continue Reading...
Nov 09, 2016 
1 min 
