There seems to be an endless stream of tools available to digital marketers looking to develop or improve their local search strategies. Many of these tools offer extensive solutions, but few are as powerful as Google Business Profile ads—that is, the combination of Google Business Profile and Google Ads. Integrating these two Google features together…

In the digital age, effective marketing is the lifeline of every successful business. As a business owner, when you invest in digital marketing, you trust that your marketing agency is competent and can provide significant results. However, not all agencies are created equal, and sometimes, they can severely underperform, costing you time, money, and potential…

Digital marketing can make a significant difference in your business, even if you have a small or local business. The internet is now in everyone’s pockets and the precision of targeting options makes digital marketing a great way to grow your business.  One of the great advertising tools is search ads on Google. You can…

Google reviews best practices for writing text ads as well as optimizing campaign settings to better engage potential customers and drive higher quality visitors to your site.

This short video will help you find out why your AdWords ad was disapproved and how to edit it to meet Google’s advertising policies.

Find out how the Ad Preview and Diagnosis tool in AdWords can help you see what your text ad looks like on a Google search results page, without impacting your real ad performance data.

Before you write your ad, you’ll first need to create ad groups. Learn how to create and organize ad groups in your AdWords account so you can more easily target your ads to people looking for just the product or service you offer. Before you write your ad, you’ll first need to create ad groups.…

Learn how to write text ads that are engaging and relevant to what your potential customers are looking for.

Ads targeting mobile users have the same end goal as ads targeting desktop users, and that is to gain user engagement that is meaningful to your business. This video shares key actions you can take to create effective mobile-friendly ads in AdWords.