We occasionally come across the need to recover or claim a Google Analytics account.

Usually, this is because an old webmaster or marketer set up Google Analytics and nobody else got access. Maybe there is no clue as to what email even had access.

Don’t panic. You don’t need to start all over. You can follow these steps to get access.

How to Get Access to Lost Google Analytics Account

  • Create a text file and save it as analytics.txt.
    • Include this string in the file. GooGhywoiu9839t543j0s7543uw1. Please add {YOUR EMAIL ADDRESS} to GA account UA-{XXXXX or UA-XXX-Y for Property level} with “Manage Users and Edit” permissions – date {INSERT DATE}.
    • insert your own appropriate information and save it
  • Upload it to the root of your website
    • It will look like this https://yourdomain.com/analytics.txt
  • Contact Google explaining the need to gain access to the Google Analytics profile.
    • This works easiest when you have access to the Google Ads account as well.
    • You’ll have to reply to an email from Google to get it finished and get access.

Once complete you will have access to Google Analytics. Takes a few emails and a few days but is your best bet when you do not have access. and need it.