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Did you know you can promote your Android and iOS App directly in AdWords? Did you know there are at least four methods to do so?
Learn how AdWords can help grow your App’s user base, drive in-app purchases, and re-enage with users across websites, Google Search, YouTube, and Play.
Friday, 24 November 2017
Measurement and attribution are critical for optimization efforts. If you cannot measure or attribute valuable actions then you are shooting in the dark. Go beyond just last-click attribution and see what channels assist conversions. Think of them as your John Stockton. Beyond measurement and attribution you have to provide great user experience which is becoming…
Continue Reading...Monday, 28 September 2015
Being able to reach consumers at the moment they want something is huge for business. Smartphones have given marketers billions of new daily moments to connect with people. Some of those moments are better for marketing than others, of course: you’re not looking for brand engagement as you post your vacation photos from Bermuda to…
Continue Reading...
Mar 11, 2016 
1 min 
