Google Best Practices: Use Mobile Friendly Ad Extensions (VIDEO)
Wednesday, 19 August 2015
Learn about the 4 ad extensions in AdWords that are particularly useful for mobile users.
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Driving Mobile App Downloads and Engagement
Tuesday, 24 May 2016
At Google I/O some updates were announced for mobile app campaigns. Improvements to our Universal App Campaigns: expanding beyond Android into iOS and optimizing beyond CPI for user value and in app conversions, and A new analytics platform called Firebase Analytics that can help you to understand and optimize for lifetime value. To help prepare…
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