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Driving Mobile App Downloads and Engagement

By: Rhett Lloyd
May 24, 2016
1 min
Apps
     

At Google I/O some updates were announced for mobile app campaigns.

  • Improvements to our Universal App Campaigns: expanding beyond Android into iOS and optimizing beyond CPI for user value and in app conversions, and
  • A new analytics platform called Firebase Analytics that can help you to understand and optimize for lifetime value.

To help prepare for these updates, we’ve updated two of our best practices guides that will help you use AdWords for driving more app downloads and increasing user engagement.

Great stuff to get your apps on more phones and keep your users more engaged.

Source: Inside AdWords: Driving Mobile App Downloads and Engagement – Google Best Practices

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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