Friday, 03 June 2016
Google has released their best practices for attribution. Check it out: 1. Determine how important going beyond last-click attribution is to your business Assess how important going beyond the last click is for you. Why: If your paths to purchase are direct enough, the default last-click approach may be the right choice. Read more about…
Continue Reading...Monday, 21 November 2016
What is the difference between Google Analytics Events and GTM Events (also called dataLayer events)? In this video we are going to discover where the differences and similarities lie and how you can use them correctly in your tag deployment.
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