Best Practices for Display Creatives

Google has put out a helpful checklist on the best practices for making display creatives.

This checklist covers how to:

• Craft the right message to the right customer
• Choose eye-catching visuals and animation to quickly gain a person’s attention
• Balance your overall design with color schemes, art elements and text
• Prioritize and test your display ads

Use the checklist to get more attention from users on your paid messaging.

Put Your Best Image Ad Forward checklist

Source: Inside AdWords: Best Practices for Display Creatives