The Best Practices for Your Google My Business Page
Wednesday, 10 December 2014
Many local businesses struggle with how to best manage their Google My Business page. This hangout should help clear up some of the confusion for local business owners and give a list of helpful tips to best maintain their Google presence. Use these tips to help get found for local searches. It’s not all you…
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Google Attribution 360: TV Attribution – Uploaded TV Spot Data Report
Saturday, 15 July 2017
Learn how to interpret this report to better understand which of your TV spots were accepted by TV Attribution. If there is not a 100% upload match, explore the reports to see where things dropped off and troubleshoot accordingly.
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Wendy’s Fires Up Its YouTube Advertising Presence
Tuesday, 03 May 2016
To build love among an audience that had shifted interests and media behaviors, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.
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