Know when visitors turn into customers
Jun 02, 2015 
1 min 
Focus on the end result.
When you set up your website, you did it with a goal in mind – whether to make sales, get leads, or just connect more customers with your brand. You know that your website is working for you when you’re reaching those goals.
Set up goals in Analytics to track the user actions that matter to you, such as:
| • | Purchases |
| • | Completed forms (Contact Us, Get a Quote, etc.) |
| • | The number of pages viewed |
| • | How much time people spend on your site |
