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Google has announced they have updated the interstitial ads for app installs.
In addition they are offering color match for clean looking ads consistent with the brand.
Source: Inside AdWords: Beautiful New Designs for Full-Screen In-App Ads
Wednesday, 11 March 2015
Do you only want your ad to show on certain days or during specific hours? Then use Ad Scheduling to control the specific days of the week or times you’d like your ad to appear to potential customers. When you use ad scheduling, your ads will only be eligible to appear in auctions that take…
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Aug 31, 2015 
1 min 
