Best Practices: Google Display Network – Automated Bidding

By: Rhett Lloyd

Jan 14, 2016

1 min

Knowledge

Automated bidding on the Google Display Network can help deliver smarter bids while saving you time. Learn best practices for setting up and optimizing your display automated bids. Discover how one online retailer, Wayfair, decreased cost-per-acquisition by 75% with programmatic bidding on the Google Display Network.

Google Display Network: Automated Bidding Best Practices

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

Related Blogs

AdWords Mobile: Tracking & Reporting

Monday, 29 June 2015

An in-depth look at tracking conversions both within AdWords and Google Analytics. Understanding the concept of Estimated Total Conversions, how to access them in the interface, and how to use them in campaign optimizations. A walk-though of setting up calls as conversions in AdWords and cross-device reporting in Analytics.

Views in Google Analytics | Lesson 6

Tuesday, 04 April 2017

Learn the best practices for setting up views in Google Analytics

Combine DSA With Other Tactics to Improve CTR

Thursday, 04 February 2016

Dynamic Search Ads connect interested users with your site. These campaigns work with other AdWords features just like keyword-based campaigns. Remember to take advantage of those features to improve the performance of your DSA campaigns.