Local SEO Case Study

Local eye center needed to improve their organic search presence of their website and Google My Business listings.


Dr. Durante of Cohen’s Fashion Optical had been struggling with other agencies to improve his search presence and grow his audience.

Dr. Durante had tried a large agency that specializes in eye care and eye doctors.  They created content for his website but failed to improve search rankings and traffic. 

Dr. Durante also tried the agency of one of the largest newspaper companies in the United States. After almost 18 months Dr. Durante still did not see any gains in his search rankings or traffic.


Project summary

The goal of this project was to succeed where others had failed by making an impact for Dr. Durante. Achieving this would require us to improve his search rankings to gain more traffic so the website could attract more new customers.

The Strategy

Our SEO strategy consists of executing the WebSuited SEO Method. Our 6-step method boosts local search presence by  

  • Select quality keywords over quantity.
  • Become relevant for those keywords.
  • Earn trust and authority for those keywords.
  • Monitor progress and adjust as needed.
  • Earn and maintain page one rankings.
  • Build again with new keywords.

Proven Results

From starting in mid-June 2019 through May 24, 202 we have been able to make a considerable impact on organic search presence and website traffic. Below are the increases over the previous period. We began to see meaningful improvement in about 6 months.


Organic Search Traffic


Organic Conversions


Google My Business Discovery Searches


Google My Business Actions