St. Lucie Battery And Tire Wins Local Search
The goal of this project was to improve the performance of local paid search and SEO services. The goal was clear – to outperform their current results and get a greater return on marketing spend.
Category:
Google ads, Seo, Search, Local
Date:
January 1, 2021
Location:
Fort Pierce, FL
Services Utilized
- Paid Search
- Search Engine Optimization
- Marketing Measurement
Features
- Page 1 ranking
- 1st-time caller bidding
Results
- Drastic improvements across local search in PPC and SEO for St. Lucie Battery and Tire across all locations.
About
For over 50 years, family-owned St. Lucie Battery & Tire has been the home of honest and reliable service to residents and businesses of the Treasure Coast and surrounding areas. Today, 17 locations and over 100 team members serve the automotive and tire servicing needs of the community, and St. Lucie Battery & Tire is continually recognized as one of the Top Independent Tire Dealers in the country.
Problem
St. Lucie Battery and Tire was working with a national vendor that only services tire centers with POS and inventory software. The vendor added digital marketing services to supplement their core offerings.
They wanted to improve the results of the campaigns and get better service and support.
Solution
Our SEO strategy consists of executing the WebSuited SEO Method. Our 6-step method boosts local search presence by
- Select quality keywords over quantity.
- Earn trust and authority for those keywords.
- Earn and maintain page one rankings.
- Become relevant for those keywords.
- Monitor progress and adjust as needed.
- Build again with new keywords.
The local paid search strategy relied on using our in-house expertise to get better results for the client.
- Improve account structure
- Create more relevant ad groups
- Improve usage of ad extensions
- Improve website tracking
- Improve bidding
- Improve ad copy performance
- Improve conversion tracking
- Proper goal configuration.
Results
We began work on March 25th, 2019, and were able to get historical data from their previous efforts.
We have been able to see drastic improvement across local search in PPC and SEO.
21%
Organic Search Traffic Increase
74%
Organic Conversions Increase
74%
Google My Business Discovery Searches Increase
51%
Google My Business Actions Increase
40%
Paid Search Cost Per Click Decrease
3517%
Paid Search Conversions Increase
92%
Paid Search Cost Per Conversion Decrease
24442
2020 PPC Phone Calls And Store Visits
Words From Our Client
“We have been doing business with Websuited for several years. I feel like it has given us a strong competitive stance in the market place having a professional handle our web traffic and Google presence. I have referred many friends and business’s their way and they haven’t ever disappointed us. Solid, reliable advice and direction in a complicated world.”
Jeff Deans
General Manager,
St. Lucie Battery and Tire
