Conversions Capturing and Counting Them All
Phil McDonnell, Product Manager, Google discusses how to capture and attribute conversions across devices.
Phil McDonnell, Product Manager, Google discusses how to capture and attribute conversions across devices.
Monday, 09 November 2015
Today’s consumers hop from screen to screen according to their needs-of-the-moment. For marketers, this multi-screen world offers new opportunities for ROI. Using Adometry by Google and TV Attribution, marketers can now analyze TV and digital data together to reveal cross-screen behaviors, and improve both mass media and digital strategies. So, how can you get more…
Continue Reading...Monday, 09 October 2017
Great into on how to make sense of your data in Google Analytics
Continue Reading...Sunday, 26 April 2015
The use of store visits as a conversion metric is rising. Google Adwords blog explains: We’re working hard to measure these new paths to purchase in AdWords. Last year, we announced store visits as part of Estimated Total Conversions to help marketers measure these new conversion paths — an important step in bridging the digital…
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