Customer Match Launched for Shopping Ads

Customer Match has been added to shopping campaigns in AdWords.

Customer Match allows you to take a list of your existing customers and target them with advertisements.

Customer Match for Shopping allows you to adjust bids across various segments of your known high-value customers. To start, upload a list of email addresses into AdWords, which can be securely and privately matched to signed-in users on Google. This offers the ability to create a remarketing list to reach these customers across your campaigns.

Charlotte Russe adjusts their audience strategy with Customer Match

Charlotte Russe, a fashion retailer for young women, used Customer Match for Shopping to expand the company’s strategy to meet high-value shoppers when they search. The team at Charlotte Russe focused on adjusting bids to meet their most loyal customers searching in their top categories. So when customers searched for apparel, Charlotte Russe made sure they were a part of the consideration set.

Source: Inside AdWords: Re-engage your loyal customers with Customer Match for Shopping