DoubleClick Search Smart Bidding – Machine learning-driven bid optimization

By: Rhett Lloyd

Aug 04, 2016

1 min

Knowledge

Smart Bidding in DoubleClick Search is built on Google’s deep expertise in machine learning and automation. Smart Bidding factors in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget across engines.

https://www.youtube.com/watch?v=eWJIg78YvxA

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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