Easily Promote Your App across Search, Play, YouTube and the Google Display Network with Universal App Campaigns

Here’s the rundown on the new universal app campaigns.

Universal app campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms. You also save valuable time because we’ve automated campaign set-up, optimization and ongoing account management to help you achieve the app install goals that you have set, such as volume and cost per install (CPI).

With universal app campaigns, your app is promoted on YouTube to build your brand and drive installs on the platform with over a billion users. Your ads can also reach audiences across 650K apps that use the AdMob platform and 2M+ web sites in the Google Display Network. And importantly, universal app campaigns tap into intent-rich searches like “fitness tracker” and “productivity tips” that are happening throughout the day on Google Search and “adventure games” and “puzzle games” on Google Play so your app can be seen when a user is most likely to be looking for a new app to download.

Google pulls in app photos, videos and descriptions to make great looking ads across the net.

Source: Inside AdWords: Reaching users across Search, Play, YouTube and the Google Display Network with Universal App Campaigns — an easy way to promote your Android app