Wednesday, 28 October 2015
Here’s how to quickly enable cross-device conversions for automated bidding in your AdWords account under Tools>Conversions: Under Settings, make sure the Conversion bid metric is set to “Conversions” instead of “Converted clicks.” As a reminder, cross-device conversions and other controls are not offered for “Converted clicks”. Click “Include advanced conversions” and check the box to…
Continue Reading...Monday, 19 October 2015
When your accounts are linked you can add GA metrics directly to your AdWords reports. In this video we’ll talk about what you can do with that, specifically: (1) Understand which AdWords campaigns, ads & keywords drive on-site engagement (2) Monitor ‘% New Sessions’ to learn which keywords attract new customers
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