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Smart analysis and reporting in AdWords highlights what matters to you and your bottom line. An important first step toward successful analysis is knowing what success looks like for you. In this video, we’ll cover two things:
1) Defining clear and consistent success metrics
2) Focusing on insights that lead to changes that affect your success metrics
Thursday, 02 June 2016
The average car shopper today makes just two dealership visits in their search for the perfect ride. That’s because today’s car shoppers turn to mobile to research models, find deals, and get real-time advice before visiting a dealership. Nissan UK saw this as an opportunity, and transformed its measurement strategy to drive its business forward.…
Continue Reading...Wednesday, 02 March 2016
The power of a computer in your palm with high speed internet has changed consumer behavior. Before you had to find a yellow page directory, map or telephone to find something nearby. Now people just say what they are looking for with “near me.” Words like “near me,” “closest,” and “nearby” are increasingly common across…
Continue Reading...Friday, 27 May 2016
What you can do by adding a user id tracking on your website c combined with tracking in-store behavior is amazing. Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving in-store purchases: 44% of in-store buyers had visited the site within the seven days…
Continue Reading...
Nov 17, 2015 
1 min 
