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Thursday, 11 August 2016
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story. Here’s how YouTube and Google Shopping ads helped them reach consumers, driving them in-store and increasing…
Continue Reading...Wednesday, 06 May 2015
Jerry Dischler, VP of Product Management, announces new mobile ad innovations in AdWords. Some new things to come or are here: Automotive image carousel and action choices in the ad find a dealer features Shopping expandable product carts Google Compare support for local and regional banks to help compare finance quotes mortgage ad rates and…
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Aug 16, 2016 
1 min 
