How Many Video Ads are Actually Seen?
May 09, 2015 
1 min 
A new currency in video advertising is the viewable impression—something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability.
In this research Google found that only 54% of all video ads served across the web, excluding YouTube, had a chance to be seen! On YouTube 91% of ads were found to be viewable.
Also view the full research report that drove the key insights in the infographic.
Click to view infographic 5-factors-of-video-viewability
