How Many Video Ads are Actually Seen?

By: Rhett Lloyd

May 09, 2015

1 min

Knowledge

A new currency in video advertising is the viewable impression—something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability.

In this research Google found that only 54% of all video ads served across the web, excluding YouTube, had a chance to be seen! On YouTube 91% of ads were found to be viewable.

Also view the full research report that drove the key insights in the infographic.

Click to view infographic 5-factors-of-video-viewability

Source: AdWords Agency Blog: How Many Video Ads are Actually Seen? New Infographic and Research for Video Viewability Across the Web and on YouTube

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success