The holiday shopping season is getting close and times have changed. From all day trips to stores in search of doorbuster deals people are shopping at a glance via their phone. Are you ready to profit on these shopping micro-moments?
- Update your AdWords campaign for holiday hours and promotions.
- Get more people in your door by using location extensions to show off address, phone and link for directions.
- Adjust your budget for holidays. A ton of sales are going to happen and adjusting your budget accordingly can help you maximize your holiday sales.
- Create helpful content for consumers. Gift guides are a very popular tool for consumers to find that special gift.
- Stand out with photos. Update your Google My Business page to include photos of special products and gifts you have for this season.
Source: Make the Most of Shopping Moments this Holiday Season | Google and Your Business