Two New Interactive Ad Units for Mobile App Installs
Friday, 04 December 2015
Google is beta testing two new ad units for mobile app installs that will provide a rich mobile experiences. Trial Run Ads and Interactive Interstitials go beyond the traditional templates Google offers for app ads. Trial Run Ads These ads are specifically for games and give a user a try it before you buy it.…
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Attracting Loyal Customers with Belly
Monday, 23 November 2015
Customer loyalty can generate big results for small businesses. In the US alone, consumers hold over 3.3 billion memberships in customer loyalty programs, a 26% increase from two years ago (Source: Colloquy Loyalty Census 2015). However, on average, 50-60% of customers at a small business don’t come back (Source: Belly).
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Click Share Arrives for Google Shopping Just in Time for the Holidays
Thursday, 19 November 2015
While search and display campaigns have had impression share reports Google Shopping was lacking. Now Google has launched Click Share which reports the percentage of total possible clicks your products received. Improving your click share is similar to improving your impression share. How to increase your click share Remember you need to get impressions…
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Jul 19, 2016 
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