Matalan shifts value toward omnichannel impact
Learn how Matalan, an international fashion and homewares retailer shifted their strategies to better reach their customers in an omnichannel world.
Learn how Matalan, an international fashion and homewares retailer shifted their strategies to better reach their customers in an omnichannel world.
Monday, 19 June 2017
To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to create a Shopping campaign and start advertising your products.
Continue Reading...Thursday, 18 June 2015
As consumers go about their lives they are connected through their mobile and pc devices constantly shifting between devices making a single consumer’s path to conversion hard to track. In 2014 Google introduced cross-device reporting in AdWords and now they are sharing benchmarks to help count additional conversions that would otherwise not be attributed in…
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